This cookies policy (“Cookies Policy”) describes the types of cookies and similar tracking and monitoring technologies that are used by Darrow AI Inc. (together with its affiliated companies – “Darrow” or “We“) on Darrow website at https://www.darrow.ai/ (“Website“) and in connection with Darrow products and services (including those offered or managed by affiliated entities, including entities belonging to the same group); the purposes and manner of their use; and methods of user consent. By publishing this Cookies Policy, We ensure transparency and give users control over their privacy preferences.
The Cookies Policy extends to the terms of the Privacy Policy.
01. A SHORT EXPLANATION ABOUT COOKIES AND SIMILAR TECHNOLOGIES
- Cookies are small text files that are stored on your device to help websites and mobile apps remember things about you. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent (i.e., tracking) cookies last until you or your browser delete them or until they expire.
- Pixel Tags (also known as web beacons or clear GIFs) are transparent images, iFrames, or JavaScript placed on a website that are used to understand how you interact with such website.
- Ad ID is a unique number issued to you by an entity which received your permission to serve you with advertisements. The Ad ID allows persons or entities with whom you interact to gather and store information they learn about you in connection with your Ad ID. Most entities that have assigned you an Ad ID allow you to delete or change such Ad ID and thereby prevent third parties from collecting information concerning your behavior across multiple sessions.
In this Cookies Policy, cookies and similar tracking and monitoring technologies are collectively referred to as “Cookies”.
02. WHY DO WE USE COOKIES AND SIMILAR TECHNOLOGIES?
- To help you remain logged in to the Website.
- To improve your experience of our services and products.
- To show information relevant to your search queries.
- To save your advertising preferences and safe search settings.
- To display personalized ads that may be of your interest.
- To analyse the Website and the products and services’ usage statistics.
The data obtained through Cookies allows Darrow to develop those functions of the services that meet your needs, conduct statistical and marketing research, correct errors, test new functions to improve and personalize the services, and provide the information that is most relevant to you.
03. TYPES OF COOKIES WE USE
Cookies may be set by us (first-party cookies) or by third-party providers who work with us (third-party cookies).
A number of third-party Cookies are set on our Website, some of which depend on how you use our services. In general, the following types (as further detailed below per type) of third-party Cookies may be set when you use our Website: Analytics Cookies, and Marketing and Advertising Cookies.
The Cookies we use can be classified in the following categories:
Strictly Necessary Cookies
These Cookies are necessary for the Website to function. We use these Cookies to enable you to use our Website’s features, such as enabling movement between pages and remembering information you enter on forms.
You can set your browser to block or alert you about these Cookies, but this may cause parts of the website to not work properly.
Security Cookies
This type of Cookies is used to prevent security risks.
Performance and Analytics Cookies
These Cookies allow Darrow to count visits and traffic sources so We can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how users move around the Website. Disabling these Cookies will prevent us from knowing when a user has visited the Website or monitoring the Website’s performance.
Functionality and Preference Cookies
We use these Cookies to remember the choices you make such as which language you prefer and to provide you with personalized features.
Marketing / Advertising Cookies
Our services allow third party advertising companies that we work with to use Cookies to collect information about how you use the Website as well as other websites and services over time. These companies use the information they collect to show you personalized ads relevant to you on the Website and elsewhere, and to measure how the ads perform.
These Cookies are used by Darrow to deliver targeted advertisements and promotional content based on user interests and allow Ad Networks such as Facebook to collect your online activity while on our Website (including personal information you provided us via the Website). Ad Networks may also collect IP addresses and information about your device and browser (such as the name and model number of your device) through these cookies and similar tracking technologies on our website. They use this information to advertise to you after you leave our Website. This is called “retargeted advertising.”
These Cookies allow us to know whether or not you’ve seen an ad or a type of ad online, how you interacted with such an ad, and how long it has been since you’ve seen it.
Our advertising partners may use these Cookies to learn about your browsing habits (including your visits to our services, the pages you have visited and the links and advertisements you have clicked) and other unique identifiers that may help identify you and your interests, in order to retarget you and serve advertisements that are relevant to you (for example, if you look at a certain page on our services, an advertisement may be delivered to you regarding our services on other sites).
04. A LIST OF COOKIES WE USE
We use the following First and Third-Party Cookies:
Cookie Name | Type | Purpose and Functionality | Duration |
Hotjar | 3rd P.; Performance and Analytics | We use Hotjar to collect data on our user behavior and their devices, to enable us a better understanding of our user needs and to optimize your Website experience and improve our services and products. | 365 Days |
Google Analytics | 3rd P.; Analytics | We use Google Analytics to better understand users’ behavior on our Website, by tracking page content, and click/touch, movements, scrolls and keystroke activities of the users. For further explanation about these Cookies please read “Google Analytics” paragraph below. | 180 Days |
LinkedIn Insight Tag | 3rd P.; Marketing | By using user pixels from LinkedIn, we track Website conversions and may also re-engage users by retargeting them through LinkedIn ads. Such tracking allows improving the effectiveness of LinkedIn ads and campaigns. | 180 Days |
Meta Pixel | 3rd P.; Marketing | By using user pixels from Meta (Facebook and Instagram), we track Website conversions and may also re-engage users by retargeting them through Meta ads. Such tracking allows improving the effectiveness of Meta ads and campaigns. | 180 Days |
Taboola Pixel | 3rd P.; Marketing | By using user pixels from Taboola, we track Website conversions and may also re-engage users by retargeting them through Taboola ads. Such tracking allows improving the effectiveness of Taboola ads and campaigns. | 180 Days |
Information collected by Darrow through Cookies is stored and used in accordance with applicable laws and the provisions of our Privacy Policy.
We use Google Analytics to better understand users’ behavior on our Website, including by tracking page content, and click/touch, movements, scrolls and keystroke activities. Google Analytics potentially placing cookies on your browser or accessing existing cookies. Google Analytics might also obtain information about you from Google affiliated applications or when you browse our website while logged into other Google services. Google will use and share the information collected through Google Analytics in accordance with its Terms of Service and Privacy Policy. To opt-out, you can download the Google Analytics opt-out browser add-on which is available at https://tools.google.com/dlpage/gaoptout/, or any other opt-out mechanism offered by Google to stop the collection of your personal information by Google Analytics.
06. HOW CAN YOU TURN COOKIES OFF (OR REMOVE THEM)?
Your browser enables you to disable all cookies (check out the “Help” file of your browser), however, this may interfere with your use of the Website.
To disable specific cookies or otherwise adjust your cookies preferences, please adjust the settings on your browser. Please note that if you disable certain cookies on your browser, some parts of our services may not fully work or may otherwise be limited or affected.
If you use a new computer, upgrade, or change web browsers, you will need to perform this opt-out process again upon any such change.
In order to understand these settings, the following links to ‘cookies’ help pages may be helpful or you can use the ‘Help’ option in your browser for more details.
For more information about Cookies including how to set your internet browser to reject cookies please go to www.allaboutcookies.org.
08. CHANGES TO THIS COOKIE POLICY
We may update this Cookies Policy from time to time. We encourage you to periodically review this Cookies Policy to stay informed about our use of Cookies, the information we collect via Cookies, and any updates in relation thereto. If we make any changes to this Cookies Policy that significantly impact the way we use Cookies, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Website. Your continued use of our Website constitutes your agreement to this Cookies Policy and any updates.
09. CONTACT US
If you have any questions about our use of Cookies, please contact us at: contact@darrow.ai.